Market Analysis & Distribution

Research for, and implementation of, a long-haul service:

• Choosing the fleet, helping to negotiate leasing contracts
• Setting up the operational structure
• Setting up commercial representation
• Implementing and supervising Revenue Management

Consultancy and assistance for the negotiation of aircraft and engine contracts

Auditing the maintenance set-up for the regional fleet

Setting up the Revenue Management Department:

• Defining a pricing strategy to reflect the airline’s low-cost stance: designing products, classes and fare levels
• Implementing solutions and working methods linked to revenue management
• Operational deployment of flight optimisation (monitoring growth of flight reservations and forecasts, optimising revenue through load factor and price variables)

Defining the flight programme to destinations on Reunion Island and other potential destinations

Advice on opening routes dedicated to low-cost airlines:

• Market survey of Japanese airports (destinations, passenger profiles, low-cost market, etc.)
• Research into long-range opportunities thanks to latest-generation NEO and MAX aircraft
• Identifying 30 high-potential destinations according to specific criteria (growth in demand, direct and indirect competition, seasonal variations, leakage, etc.)
• Honing down the number of destinations to 10 (in light of specific criteria)

• Interim management of the Revenue Management Department; recruiting and training the new Revenue Manager; scheduling (2014 to 2016)
• Analysing the profitability of international routes and various business sectors (2005)
• Research into adapting sales policy to foster the development of tourism
• Drawing up the Concerted Tourism Development Plan for New Caledonia within a consortium of experts
• Defining then implementing Aircalin’s New Business Plan

Implementing a yield strategy tailored to the car parks at Nice Airport:

• Introducing seasonal price modulation
• Advice on developing price management tools
• Defining budgets
• Setting up Yield Management methods and procedures

Aigle Azur commissioned Aérogestion to review the tools, methods and procedures it uses for Yield Management:

• Identifying opportunities to enhance performance in the short term
• Implementing Revenue Management recommendations

Revenue management consultancy focusing on IT systems:

• Training on using the Amadeus inventory
• Setting flight parameters in the systems (publishing classes, nesting, automatic rules for opening and closing booking classes, etc.)

Tarbes-Lourdes-Pyrénées Airport asked Aérogestion to assess the economic and commercial conditions for operating the Tarbes–Paris route:

• Constructing a Business Plan
• Analysing scope for modifications to Public Service Obligation contracts
• Examining a list of potential operators

• Analysis of route profitability, analysis of price structures in place and opportunities linked to the market, analysis of inventory organisation and identification of necessary changes
• Analysis of solutions in place and recommendations on enhancements
• Review of work practices with a view to maximising dynamic flight management

Creation, interim management, advice to shareholders:

• Revision of the initial business plan and feasibility analysis
• Contacting investors, fund-raising process
• Setting up and managing the project launch team
• Creating the L’Avion commercial brand plus the related marketing and communication plan for two major markets (France and the US)
• Setting up a low-cost operational structure that complied with both European and American regulations
• Negotiating the necessary traffic rights and slots at two extremely saturated airports (Paris Orly and NYC Newark)
• Running the business, developing sales, and assisting with yield management

Putting in place inventory, distribution and reservation solutions when the airline was created:

• Designing the flight programme plus implementation in various distribution networks (GDS, website, etc.)
• Setting up the price grid and work practices
• Initialising flights in reservation systems
• Interim management

• Prospective studies, route studies
• Assessing two projects for long-haul routes departing from Marseille Provence Airport